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ABOUT ME

  • LinkedIn

Hi, I'm Erika.

I went from

Engineer

to Interior Designer

to Photography

to Art Director

 

After studying in a completely different field,

I discovered my passion for design -

a way to express, share,

and even promote ideas visually.

 

Life is too short for the wrong job, which is why I'm here.

And recently, I made the move to Toronto,

I can't wait to bring my 7 years experience in Hong Kong to the table.

WORK EXPERIENCE

Senior Art Director

TBWA/ Hong Kong 03/2023 - 04/2024

Starbucks APAC

Wunderman Thompson 07/2022 - 03/2023

HSBC

Art Director

GiRAFFE HK 08/2021 - 07/2022

Airstar Bank; Welend; Abbott; One Degree; Hang Seng; Hiruscar​

IPG Mediabrands 04/2021 - 08/2021

Coca Cola; Vidal Sassoon; Eu Yan Sang; GU; Nike; Mox Bank; BMW

DDB Hong Kong 09/2019 - 04/2021

McDonalds

Assistant Art Director

Grey Group Hong Kong 08/2018 - 08/2019

Hong Kong Tourism Board; Cleanup HK

Intern

Leo Burnett Hong Kong 07/2017 - 08/2017

P&G Greater China

AWARDS

HK4As Kam Fan 2022

Gold - Social | Social and Interactive Video - Social Video

Gold - Hong Kong Roots | People Roots

Bronze - Positive Change | Consumer Services - Insurance

Adstars 2021

Finalist - Design

HK4As Kam Fan 2021

Bronze - Media | Best Use of Stunts

Merit - Promo & Direct | Use of Field Marketing & Event

HK Effies 2021

Bronze - Restaurants / Fast Food

Adstars 2020

Finalist - Outdoor

Cresta Awards 2020

Finalist - Social Best use of Instagram

Cannes Lion 2019

Shortlist - PR (Reach/ Branding Storytelling)

 

HK4As Kam Fan 2019

Grand Kam Fan - Direct | Co-Creation & User Generated Content

Gold - Media | Use of Co-creation and Use Generated Content

Gold - Media | Best Use of Social Media

Silver - Digital & Social | Best Digital Campaign

Silver - Direct | Use of Digital and Social Platforms

Silver - Digital & Social | Co-Creation & User Generated Content

Silver - Integrated | Best Integrated Campaign

Silver - Promo & Activation | Use of Product and Package Design

Bronze - Hong Kong Roots | Hong Kong Roots

Bronze - Digital & Social | Innovative Use of Social or Community

HK Effies 2019

Silver - Brand Experience

Bronze - Brand Experience

Merit - Travel / Tourism / Recreational / Leisure Facilities

EDUCATION

Hong Kong Design Institute

Higher Diploma in Advertising

​09/2016 - 08/2018

Hong Kong Polytechnic University

Bachelor Degree in Building Service Engineering

09/2012 - 08/2016

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